Regular Price: $34,888
Financed Price: $32,888
The 2023 Toyota Prius Prime XSE is a next-generation plug-in hybrid that delivers the best of both worlds: true electric driving for daily commutes and ultra-efficient hybrid performance for longer trips. With a complete redesign, it’s now more powerful, more stylish, and more advanced than ever.
Perfect for drivers across Moncton, Fredericton, Saint John, Charlottetown, and Halifax, this Prius Prime offers exceptional fuel savings without range anxiety.
Available now at Morrison Family Motors.
The Prius Prime XSE combines electric efficiency with strong hybrid performance.
Key performance features include:
• 2.0L 4-cylinder plug-in hybrid system (220 combined HP) • Front-Wheel Drive (FWD) • Up to ~64 km all-electric range (XSE trim) • Fuel economy as low as ~4.5 L/100km in hybrid mode
Drive fully electric for most daily trips, then seamlessly switch to hybrid for longer distances—no charging anxiety required.
This Prius Prime is perfect for reducing fuel costs.
• Daily commutes can be done entirely on EV power • Lower fuel costs compared to traditional gas vehicles • Reduced emissions • Smooth, quiet electric driving experience
With up to ~64 km of EV range, many drivers rarely need to use gas.
The XSE trim adds a sportier design and premium features over the base model.
Key upgrades include:
• 19-inch alloy wheels • SofTex-trimmed seats with power driver adjustment • Heated front and rear seats • Fixed glass roof (sunroof-style design) • Wireless charging pad
This trim delivers a more premium and sporty driving experience.
The redesigned Prius Prime features a modern, tech-focused interior.
Highlights include:
• 12.3-inch touchscreen infotainment system • Wireless Apple CarPlay® & Android Auto™ • Digital driver display • Toyota Multimedia system with voice assistant • Multiple USB-C ports throughout the cabin
A huge leap forward in technology and usability.
The Prius Prime comes with the latest Toyota Safety Senseâ„¢ 3.0 suite.
Safety features include:
• Pre-Collision System with Pedestrian Detection • Lane Tracing Assist • Dynamic Radar Cruise Control • Blind Spot Monitoring • Rear Cross Traffic Alert
Designed to deliver confidence and convenience on every drive.
The 2023 redesign transformed the Prius into a sporty, head-turning vehicle.
• Lower, wider, and more aggressive stance • Coupe-like profile • Modern LED lighting design • Premium, aerodynamic styling
This is a Prius that drivers actually get excited about.
The Prius Prime remains practical despite its sporty design.
• Seating for 5 passengers • Hatchback design for cargo versatility • Comfortable ride quality • Ideal for commuting and road trips
A great fit for daily drivers, professionals, and eco-conscious buyers.
Drivers across New Brunswick, Nova Scotia, and Prince Edward Island choose the Prius Prime because it offers:
• True EV driving capability + gas backup • Up to ~64 km electric range • Strong 220 HP performance • Extremely low fuel consumption • Proven Toyota reliability
It’s one of the best options for drivers wanting to transition toward electric without going fully EV.
We are actively looking for trade-ins and offer top market value.
Choose one with your purchase:
• 65" 4K TV • PlayStation 5 • Xbox Series X • Nintendo Switch 2 • iPad 11th Generation • Blackstone Grill • or $500 Cash
At Morrison Family Motors, we provide a transparent, customer-first experience.
• Locally owned since 2013 • 4.8-star Google rating • 125-point Family Certified inspection • 7-Day Exchange Guarantee • Free CARFAX report • Professional detailing • Full tank of fuel (or full charge) included • No time-limit extended warranty options • Delivery available across the Maritimes
How far can it go on electric only? Up to ~64 km on the XSE trim, enough for most daily driving.
Is it fast? Yes—220 HP and ~6.8s 0–100 km/h makes it much quicker than older Prius models.
Do you need to charge it? Charging is optional. You can drive it like a regular hybrid if needed.
Is it good in winter? Yes—while FWD, it offers excellent stability and efficiency for Canadian driving.
If you're searching for a plug-in hybrid for sale near Moncton, this 2023 Toyota Prius Prime XSE is ready for its next owner.
Morrison Family Motors 506-854-2277 morrisonmotors.ca
Disclaimer: Vehicle pricing, features, and availability may vary. Please confirm details with a sales associate.
